SAN ANTONIO, TX — The highly anticipated 2nd Annual Pura Vida Awards will take place on Saturday, October 18, 2025, at the stunning Rosenberg Skyroom on the campus of the University of the Incarnate Word (UIW) in San Antonio. This dazzling Texas-style formal affair promises an unforgettable evening of red carpet arrivals, awards presentations, live entertainment, food, drinks, dancing — and an epic after party to celebrate the best in Texas and Latin music culture.
More than just an awards show, the Pura Vida Awards are a bold celebration of the diversity, creativity, and excellence within the performing arts community. From Tejano to Country and beyond, the event honors the artists, creators, and innovators who made waves in 2024 — the only eligibility year for submissions. No exceptions.
Award Categories:
- Entertainer of the Year
- Male Artist of the Year
- Female Artist of the Year
- New Artist of the Year
- Country Artist of the Year
- Album of the Year
- EP of the Year
- Single of the Year
- Video of the Year
- Podcast of the Year
Important Deadlines:
- Submissions Open: July 16 – August 1, 2025
- Voting Period: August 18 – September 15, 2025
- Winners Announced: October 18, 2025 at the Awards Show
Only record labels, artists, band managers, or authorized promoters may submit entries. The official submission portal is now open at PuraVidaAwards.com.
The Pura Vida Awards aims to uplift emerging talent while also honoring established stars who continue to shape the musical and cultural fabric of Texas. Whether you’re walking the red carpet, cheering for your favorite artist, or hitting the dance floor at the after party, the 2025 Pura Vida Awards will be a night to remember.
More details, including performer announcements and special guests, coming soon at PuraVidaAwards.com.
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