Along with the McRib sandwich, McDonald's is releasing a McRib NFT, which is a "non-fungible token" where you can "own" an exclusive digital representation of the McRib. If you're still hazy on what NFTs are . . . join the club.
They're releasing 10 NFTs, but they aren't auctioning them off . . . they're giving them away on Twitter.
(For more information, hit up this link or just check in on their feed.)